Research on the Cultivation Strategies of Cross-cultural Communicative Competence in Etiquette Service Module of Hotel English Course in Higher Vocational Education

Abstract

With the advancement of globalization and internationalization, the demand for high-quality service personnel in the hotel industry is increasing. In the hotel management program of higher vocational colleges, especially in the hotel English courses, how to effectively cultivate students' cross-cultural communicative competence has become the key to enhancing their employment competitiveness. This study focuses on the etiquette service module in hotel English courses of higher vocational education. By analyzing the current situation, it discusses the necessity and practical challenges of cultivating cross-cultural communicative competence and proposes specific strategies, aiming to provide theoretical basis and practical guidance for the teaching reform of hotel management program.

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References

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